Does anybody know what the reason behind not throwing the ball in the stands is? I would sooner see a player throw a ball into the stands and someone gets a great souvenir than all the showboating.
Yeah it's because of the legal liability of fans fighting over that great souvenir...
Have you ever seen a great fumble that keeps bouncing around and sober professional athletes struggle to recover it?
Now image a number of groups of drunk (or drinking) men trying to recover a loose great souvenir that will be remember for years to come... there will be fighting in the stands, not only over the ball, but proceed disrespecting disappointment of not getting the ball... or being shoved out of the way of the ball.
And again, they make more money by selling beer 🍻 and they now make money by selling game balls... and again legal liability of those fans fighting for the ball.
So it's all about money 💰 (as it always is with the NFL, well that or power or PR, but usually money)