I understand the need for more space but why would they want to put the Pro Shop in the basement if it is such a huge money maker? Having more space is one thing but location is the key. Right now is is located between two gates. On gameday people come in and walk right past the store. It they have to go look for an elevator and wait or worse yet have to walk down a flight of stairs I can see them deciding not to go to the store.




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you are right it is crowded. I hate that too.

So true, the big advantage is, that the exit will be next to Curly's pub and I don't have to walk miles for cigarette breaks while enjoying some drinks at Curly's. :)

I know, but I've never been to Curly's on gamedays anyway. I'm usually there the days before and after gameday.

beware the remodeling. ;)

I have been there quite a few times on gameday and only a few times during the off season. same for Curly's.

crowded when there is a game but not so much the rest of the time. Which adds to the location dilemma. 10 days when they have games. (12 if they host two play off games.) vs all the rest of the year doesn't seem to make sense. My wife has on many occasions said let's run into the Pro Shop as we were walking past it. I can not imagine she will say let's go down to the basement to go tot he store. Elevators take a long time. People just don't like to take the stairs if they don't have to. Maybe they will put in escalators to the store.

I realize they have most likely spent some money doing research on this. It just seems to fly in the face of what I have seen and studied when it comes to marketing. It almost seems as if they are saying that people will buy in the same quantity and more no matter where they stick the store.

The other thing I have found to be interesting is the desire to increase to size of the store. they sure may need more space on gameday but I can't see it as being a huge need the rest of the time. It would seem that a 10,000 square foot store that turns its stock over 5 times is more profitable than a store that is 20,000 square feet and turns its stock over 2 or 3 times. (overhead and expenses would be less on the smaller store.)

WE have to stop by the Jersey Store before heading to the stadium.

Thanks for that explanation PWT.
Sounds like a great move.

Sometimes you guess incorrectly on building designs.

i think that after this many years the Packers understand how to better serve their fans and know what the pedestrian traffic patterns.

Remember everything you buy at the Pro shop is local money and all the "profits" are kept by the Packers. If you purchase Packers' gear anywhere else, the Packers get only 1/32 of the NFL portion of the sale because all teams share merchandising equally. So if you buy something from a store or NFL.com, even though it is Packers' gear, the Packers and vikling slimeballs make just as much money off you.