Sports Illustrated swimsuit model Marisa Miller is teaming up with yet another legendary sports organization: the National Football League.

The supermodel has signed on as the new spokesperson for the NFL's 2010-2011 season, The Hollywood Reporter confirms exclusively.

"I'm so excited to have this incredible opportunity to partner with the NFL," Miller says. "I've grown up watching football my whole life."

The "SuperFan" will be promoting the league's special events, including the Oct. 31 International Series game airing on CBS between the San Francisco 49ers and Denver Broncos in London.

"Marisa's love for the NFL and our sport made her ideally suited for this role," said Chris Parsons, NFL Vice President of International. "We look forward to working with her."

A longtime 49ers fan, Miller will appear in both print and commercial ads for the league. The print campaign--shot by Cartel and photographer Brian Bowen -- features Miller in vintage 49ers and Broncos gear to promote the overseas game.

"Going to the U.K. for this game is going to be a blast," the former Victoria Secret model says. "I'm looking forward to helping gain new fans and show them how incredible the game of American football is!"

Source 

Is the NFL breaking their own policy by using Marisa Miller as a spokesperson for the NFL. In a time when they are scrutinizing players for the way they interact and conduct themselves around women. It would seem that the commissioner and his office would take a closer look at how they promoted the game. Using a bathing suit model is nothing more than promoting sexual-harassment in a different form. We can put blinders on and we can call it whatever we want but it's look it me and follow me to the game. I challenge the commissioner and his office to justify the use of eye candy in promoting the game.

I see where you are coming from but don't agree with the opinion in the article. The author seems hung up on the fact that the ad campaign centers around a good looking female. Look at it this way, would it matter if she was ugly? Or if she was a guy? If so they would be getting pretty close to discrimination.

"olds70supreme" wrote:

"Using a bathing suit model is nothing more than promoting sexual-harassment in a different form. We can put blinders on and we can call it whatever we want but it's look it me and follow me to the game. I challenge the commissioner and his office to justify the use of eye candy in promoting the game."

"olds70supreme" wrote:

Two things.
1. I have no trouble with choosing spokespersons based on sex appeal. After all, we might have eye candy if we have to listen to Fleischer-speak. (I expect everyone knows who I'd pick.) But I do think their is a bit of hypocrisy from the NFL here.
2. Am I the only one who googled "who is jenn steger?" and discovered a whole host of bimbo photos?

"Wade" wrote:

2. Heh. Me too. Every single one was a bimbo photo except for the comparison photos. Is she really a reporter or just a model? I'm having a hard time believing the former.

"zombieslayer" wrote: