By calling someone a name, what some people attempt to do is encase their opponent under a label deemed by society to be negative, minimizing them and whatever they were standing for. In reality, by doing so, they are allowing themselves to being labeled, and also lose both the high ground and the argument: no one has ever called someone any of the words specified above and received a response along the lines of, “You’re SOOO right. I am EXACTLY what you just called me. Tell me ALLLLL the things I’m doing wrong.” Calling someone a name equals an immediate forfeit and the validation and lionization of the other side.